CREATE THE SALON OF YOUR DREAMS 

Double your time off and increase your profit

Free Quiz: Salon Owner Success Test

Dive into 9 different areas inside your salon to find out what areas you are doing well in and what areas you could probably use some help in.

OUR MISION is simple...

"To elevate the world's perception
of the Beauty Industry."

Attract

Ignite your salon's allure with our "Attract" section tailored to salon owners like you. Discover practical marketing strategies, proven digital outreach methods, and insider secrets for building an irresistible salon brand. Experience the transformation as your salon becomes a magnet for loyal guests and exceptional staff members.

Keep

The "Keep" section of our education portal equips salon owners with valuable tools to enhance salon culture, retain staff, and increase motivation. Gain insights into effective leadership, fostering a positive work environment, and implementing strategies to engage and inspire employees. Discover how our resources can help you create a thriving salon with motivated staff, improved retention rates, and a positive work atmosphere.

Deliver

Unlock your leadership potential and elevate your salon's performance with our "Deliver" section. Gain expert knowledge on effective leadership techniques, optimizing retail sales, efficient inventory management, and impactful staff training. Take charge of your salon's success by mastering the art of leading, selling, managing inventory, and training your team.

Wealth

In our "Wealth" section, you'll discover the keys to increasing profits, honing your leadership skills, empowering your staff as leaders, and crafting the lifestyle you desire. Learn proven strategies to boost profitability, elevate your leadership capabilities, and inspire your team to excel. Take control of your financial success, lead with confidence, and create the lifestyle you've always envisioned.

WHAT OUR CLIENTS ARE SAYING

I created a culture that breeds incredible success in the salon which has helped us increase the Average Ticket from $75 to $84, create 46% RTS, have an 145% increase over last years gift card sales and create an 86% Pre-Book percentage!


Lindsey Haney, Style Loung Salon

The High Performance Salon Academy has helped me see my potential as a business owner, create kiss a$$ business plans and create the life I have always dreamed of living! You deserve mentors and friends like these in your corner!


Holly Fox, Metropolitan Salon & Spa

After joining HPSA, our numbers have been incredible. The growth was bigger than we anticipated. In the last 6 months, we have seen a retention increase from 33% to 47%. Our RTS has gone from 18%-21% and our average ticket went from $75 to $92!!!


Danielle Cherewyk, The Headroom

PROFITABLE SALON OWNER PODCAST

Salon Sustainability: Profit with Purpose - #149

Salon Sustainability: Profit with Purpose - #149

Join Kayla Swanson and industry experts Paul and Valorie Tate from Sustain Beauty in this insightful video about sustainability in salons. Discover how embracing sustainable practices enhances performance, saves costs, and conserves the environment. Learn about the importance of storytelling and community-building in aligning salon brands with sustainability. Don't miss out on this transformative discussion!

Salon Secrets Exposed by Vivienne Mackinder! Shares Pro Tips & Insider Strategies - #148

Salon Secrets Exposed by Vivienne Mackinder! Shares Pro Tips & Insider Strategies - #148

Join Kayla and industry powerhouse Vivienne Mackinder on the Profitable Salon Podcast as they uncover the secrets to conquering the beauty industry's toughest challenges. Gain priceless insights from Vivienne's decades of expertise to skyrocket your salon business. Tune in now and take your salon to new heights!

Unlocking Salon Success: The Power of a Code of Honor - #147

Unlocking Salon Success: The Power of a Code of Honor - #147

Join Kayla Swanson and Jason Everett as they explore implementing a "Code of Honor" inspired by Blair Singer's book. Learn to solve salon team and culture issues, foster unity, and strengthen your organizational culture. Discover the step-by-step process, common mistakes, and the transformative impact of implementing a Code of Honor in your salon or any organization.

EFT Tapping and Self Care Strategies for Salon Staff Support - #145

EFT Tapping and Self Care Strategies for Salon Staff Support - #145

In this Profitable Salon Owner Podcast episode, Kayla Swanson welcomes Carla Sardinha-Unger, a personal growth coach and EFT tapping practitioner, to explore alternative support methods for salon staff. Learn about the mental and physical challenges faced by salon professionals and how practices like EFT tapping can promote well-being. Gain practical self-care tips and insights for creating a healthier work environment for your staff.

Ideas to Attract Clients, and Personalize Services In Your Salon! - #143

Ideas to Attract Clients, and Personalize Services In Your Salon! - #143

In this Profitable Salon Podcast episode, Kayla and Katie explore strategies for salon owners to stand out. They discuss SWOT analysis, digital presence, website optimization, and client retention. Key tips include personalized experiences, optimizing the team page, using conversion funnels, and assessing client culture fit. Tune in for actionable insights to enhance your salon business!

Preventing Salon Failure & Driving Success - #142

Preventing Salon Failure & Driving Success - #142

In this Profitable Salon Owner Podcast episode, Kayla and Jason explore why salons fail and how to overcome common challenges. They stress the importance of learning, understanding metrics, seeking support, and promoting a growth-oriented culture. With actionable strategies and personal accountability, salon owners can achieve lasting success.

Unlocking Salon Success: Strategies from Bennie Pollard - #141

Unlocking Salon Success: Strategies from Bennie Pollard - #141

Join Kayla Swanson on the Profitable Salon Owner Podcast as she uncovers salon success secrets with Bennie Pollard, co-owner of Cool Beauty. Discover actionable tips for building trust, nurturing relationships, and elevating your salon business. Don't miss this inspiring discussion that could revolutionize your approach to the beauty industry!

Unlocking Instagram Success: Strategies for Salon Growth in 2024 - #140

Unlocking Instagram Success: Strategies for Salon Growth in 2024 - #140

Kayla and Jamie share tips for growing Instagram audiences organically in 2024. They highlight unique content creation, stylist involvement, and addressing client concerns as keys to boosting engagement and salon profitability. A practical tip for increasing story views quickly is also provided, making it essential listening for salon owners and stylists looking to expand their reach on Instagram.

How to be authentic on social media and succeed - #139

How to be authentic on social media and succeed - #139

In this episode, Kayla Swanson and guest Celine Dupuis explore the hurdles of authenticity on social media. They offer actionable tips like setting boundaries, planning content, and sharing personal stories genuinely. Their focus is on finding joy and purpose in engagement, rather than chasing metrics. Prioritizing authenticity fosters genuine connections and attracts the right audience.

How To Navigate Professional Relationships - #136

How To Navigate Professional Relationships - #136

In this podcast episode, Kayla Swanson and Jason Everett discuss building successful business partnerships. Jason emphasizes choosing the right partners, aligning missions, and avoiding common pitfalls. He offers practical advice on agreements, dispute resolution, and considering shareholders. Essential listening for anyone in or considering a business partnership.

Learn How To Be an Inspiring and Empowering Leader - #135

Learn How To Be an Inspiring and Empowering Leader - #135

Kayla and Samantha discuss the importance of building a mission-driven leadership team in salons. They emphasize the need for a clear code of honor, effective delegation, and empowering team members. This podcast offers valuable insights for creating a thriving and purposeful salon environment.

Celebrate All Wins And Shift Your Mindset - #134

Celebrate All Wins And Shift Your Mindset - #134

In this podcast, Kayla Swanson and Redken educator Mandy McCulloug discuss the transformative power of celebrating wins for personal and team success. They emphasize the psychological benefits, the importance of recognizing the process, and individualized celebrations to cultivate a positive team culture.

Never Lose Employees Again! - #133

Never Lose Employees Again! - #133

Kayla and Joey Coleman explore the 8 phases of the employee journey, offering insights applicable to any business. Joey, a renowned author and speaker, shares strategies for employee retention based on data and personal experiences. The conversation extends to creating a remarkable salon experience for clients, emphasizing intentionality for a thriving business.

Can Empowering Your Team Make You a Business Millionaire? - #132

Can Empowering Your Team Make You a Business Millionaire? - #132

Explore the salon industry journey with Kayla Swanson and Lindsay Haney on this enlightening podcast. Lindsay, from hairstylist to med spa owner, shares key insights, lessons, and strategies for personal and professional growth. Dive into actionable tips for team empowerment and creating a positive salon culture. Subscribe for real-world advice to elevate your salon business.

How Do You Develop Leadership In Your Salon? - #131

How Do You Develop Leadership In Your Salon? - #131

Join Kayla Swanson and Jason Everett on the "Profitable Salon Owner" podcast as they unravel the secrets to mastering leadership within salon and spa businesses. This engaging discussion explores building a strong leadership team, effective hiring strategies, and creating a unique workplace culture. A must-listen for salon and spa professionals striving for sustainable success.

Surviving Vs Thriving: The Successful Business Owner - #130

Surviving Vs Thriving: The Successful Business Owner - #130

Join Kayla and Jason in the Profitable Salon Owner Podcast as they tackle the challenges of wanting to quit your business. Get actionable advice on reigniting passion, embracing failure, and fostering a positive mindset. Tune in to transform your business perspective and embrace growth opportunities.

How to Increase Productivity, Leadership & Cultivate The Perfect Team - #129

How to Increase Productivity, Leadership & Cultivate The Perfect Team - #129

Step into the world of salon productivity on the 'Profitable Salon Owner' podcast with Kayla and Jade. Learn Jade's journey and discover tips on managing distractions, rewarding yourself, and boosting team morale. Salon owners, this podcast is a goldmine of success strategies and team harmony tactics!

Level Up Your Leadership: Salon Success Through Dynamic Team Bonding - #128

Level Up Your Leadership: Salon Success Through Dynamic Team Bonding - #128

Welcome to the Profitable Salon Owner Podcast! Join Kayla and guest Stefanie Fox, a salon industry powerhouse. Dive into Stefanie's journey and discover her secrets to effective leadership and cultivating a family-like salon culture. Ready to elevate your salon game? Tune in for Stefanie's game-changing advice!

How to turn your color bar into a PROFIT CENTER - #126

How to turn your color bar into a PROFIT CENTER - #126

Join Kayla and Alicia Soulier, CEO of Salon Scale, in this episode as they discuss transforming your salon's back bar into a profit center. Learn from Alicia's journey and her innovative solution, Salon Scale, which calculates the cost of goods. If you're a salon owner seeking increased profitability, don't miss this discussion.

The Successful Salon Business Plan (Everything You Need To Know) - #125

The Successful Salon Business Plan (Everything You Need To Know) - #125

Ready for salon success? Join Kayla and Jason on their podcast as they unveil insider secrets to make your salon business thrive. They challenge the 'hustle culture' myth and share untold stories of their challenges and triumphs. Discover the secrets you've been searching for. Like if you're all in or comment 'ready' to take the next step!

Critical Marketing strategies for 2024: A Conversation With Kati Whitledge - #124

Critical Marketing strategies for 2024: A Conversation With Kati Whitledge - #124

In this episode of The Profitable Salon Owner Podcast, host Kayla Swanson is joined by Kati Whitledge, a marketing expert for the beauty industry. Kati shares critical marketing strategies for 2024, including niche marketing, the impact of AI, and the role of email marketing. Discover the secrets to boosting profitability and achieving work-life balance.

How to price for profit and RAISE Your prices with Jason Everett - #123

How to price for profit and RAISE Your prices with Jason Everett - #123

Salon Owners, ready to boost profits? Join Kayla and Jason on the Profitable Salon Podcast as they discuss raising prices without losing clients. Learn secrets for setting profitable prices and effectively communicating changes. Whether you're a salon owner or stylist, this episode is filled with valuable advice to thrive in the beauty industry.

How To Train The Employees Of Your Salon Effectively: A Conversation With Elyse Rodgers - #121

How To Train The Employees Of Your Salon Effectively: A Conversation With Elyse Rodgers - #121

In this podcast episode, Kayla interviews Elyse Rodgers, a salon owner and Director of Education, about the value of associate programs in the salon industry. They discuss how these programs support new hires in becoming successful stylists and positively impact salon culture.

How To Run A Profitable Salon & Make Money! - #120

How To Run A Profitable Salon & Make Money! - #120

Tune in to the "Profitable Salon Podcast" with Kayla and guest Jason Everett. They tackle salon owner challenges like stagnation, finances, and team issues, offering actionable solutions. Learn to boost profitability, foster a positive salon culture, and reignite your passion. This podcast is for salon owners seeking renewed success and balance. Transform your salon and life today.

The Importance of Passion Within Your Work: A Conversation With Mandy Pulse - #119

The Importance of Passion Within Your Work: A Conversation With Mandy Pulse - #119

In this podcast episode, Kayla interviews Mandy, a salon owner, about her inspiring journey in the beauty industry and her impactful Global Stylist Scholarship project. Mandy's story showcases the transformative power of pursuing passions beyond the salon, reshaping careers, and perspectives on life.

Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick - #118

Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick - #118

Join Kayla on the Profitable Salon Owner Podcast as she interviews Danielle Cherwick, a salon owner with three locations. Discover salon expansion insights, intention, and resource assessment. Learn about maximizing current location potential and involving shareholders for growth. Tune in for valuable salon industry advice.

The Path Towards Success: An Inside Look W/ Blanca Mendoza - #117

The Path Towards Success: An Inside Look W/ Blanca Mendoza - #117

Blanca Mendoza's podcast conversation highlights her journey in the salon industry, the value of a supportive culture, leadership dynamics, and personal development's impact. Her story exemplifies the power of strong leadership, open communication, and fostering a sense of belonging, leading to personal and team success.

Become A 6 Figure Salon Earner - #116

Become A 6 Figure Salon Earner - #116

In this "Profitable Salon Owner Podcast" episode, Kayla and guest Holly Fox discuss strategies for guiding salon staff to become six-figure earners. They emphasize a growth-oriented environment, clear communication, and personal development to empower team members for financial success and fulfillment.

MASTER Team Meetings! BOOST Productivity In Your Salon - #115

MASTER Team Meetings! BOOST Productivity In Your Salon - #115

In this insightful podcast, Kayla and experienced pro Jason Everett discuss engaging salon team meetings. Discover private corrections, public praise, and tips for boosting team morale. Learn effective meeting frequency, timing, and planning for growth and unity.

The True Meaning Of Success and How To Achieve It - #114

The True Meaning Of Success and How To Achieve It - #114

Join Kayla Swanson and Jason Everett as they explore salon ownership success. Embrace personal contentment, a growth mindset, and a mission-oriented strategy. Balance financial gains with staff and client well-being for a comprehensive sense of accomplishment.

Branding Your Salon With Celene Dupuis - #113

Branding Your Salon With Celene Dupuis - #113

Uncover salon owner Celine Dupuis' captivating branding secrets. Empower clients, create a kind-hearted community, and elevate your brand on social media. Rebranding tips: collaborate with influencers, stay true to your values, and let your salon's unique identity shine.

Secrets Revealed: Master the Art of Building Powerful Relationships with Beauty Schools! - #111

Secrets Revealed: Master the Art of Building Powerful Relationships with Beauty Schools! - #111

Salon owner Holly Fox shares insights on building strong relationships with beauty schools, attracting talented students. Affiliation with Redken and a positive salon culture enriches the hiring process. Create a successful and charitable salon community.

Quickly Master Hiring, Attracting Top Talent, and Retaining Your Winning Team - #109

Quickly Master Hiring, Attracting Top Talent, and Retaining Your Winning Team - #109

Discover effective hiring strategies in the salon industry. Improve reputation, attract the right candidates, and achieve retention. Tune in for valuable insights from hosts Kayla and Jason.

Retail Makeover: Double Profits with Strategic Expansion - #108

Retail Makeover: Double Profits with Strategic Expansion - #108

In this episode, Kayla interviews Danielle Cherewyk, a successful salon owner. Discover her secrets to achieving a high retail-to-service percentage and taking your salon business to new heights. Get expert insights and industry tips now!

Hidden Motivators - #107

Hidden Motivators - #107

Revolutionize your salon business! Jason Everett unveils the keys to motivate and engage your team. Discover hidden motivation, embrace personalized incentives, and unleash success. Subscribe at highperformancesalon.com for guidance. Transform your salon today!

Cracking Decision Paralysis: Lessons Learned - #105

Cracking Decision Paralysis: Lessons Learned - #105

On this weeks podcast, Host Kayla Swanson, and guest Kayleena Meyers talk about how to create outcome-based decision-making in your business. Kayleena explains that they had previously experienced decision paralysis and wanted to find a better approach.

Why Your Staff is the Key to Your Freedom as a Salon Owner - #103

Why Your Staff is the Key to Your Freedom as a Salon Owner - #103

In this episode of the Profitable Salon Owner Podcast, Kayla interviews Kayleena Meyers on the importance of prioritizing leadership in your salon. Emphasizing the need for salon owners to be effective leaders who inspire and gain the respect of their teams.

AI Is Here, What Does That Mean For Your Business - #101

AI Is Here, What Does That Mean For Your Business - #101

Join Kayla Swanson and Jason Everett on the Profitable Salon Owner podcast as they discuss AI's impact on the salon industry. Discover mind-blowing AI insights and the game-changing Salon Scale app. Tune in now to revolutionize your salon business with AI. Listen now!

How To DELEGATE In Your Salon with Jason Everett! NEW HOST Who dat? - #100

How To DELEGATE In Your Salon with Jason Everett! NEW HOST Who dat? - #100

Welcome to The Profitable Salon Owner Podcast! Join host Kayla Swanson and co-host Jason Everett as they dive into the ever changing landscape of the beauty industry. Today’s topic is all about delegating! The how, the when, and the why on delegating tasks to your Salon Staff.

THE FOUNDER

JASON EVERETT

Jason’s infectious high energy and drive to make everyone he meets the best possible version of themselves, has landed him on center stage in the Salon Edu-tainment scene. Jason is one of the founders of the High Performance Salon Academy which specializes in taking salons that are already successful and cranking up their success to an 11!

Their non-traditional and unconventional approach to learning uses the latest in technology and social media strategies to quickly train and equip the most attention-strained owners, leaders and service providers on how to rapidly implement what they learn.

Even more important than the wealth of information they provide is the massive results they help their clients achieve, often raising the Average Ticket, Pre-book Rate, Guest Count and Take Home Income from 20-40% for everyone they work with.

LOOKING FOR
SOME SUPPORT?

We know the challenges of your salon are unique to you, which is why we offer a 15 minute “Fast Chat” where you jump on a quick call with one of our High Performance Salon Advisors and distill down to the core needs of your salon. By answering a few questions in advance, we can ensure every moment of this call is focused on YOU and your specific needs inside the salon.

© Copyright High Performance Salon Academy LLC. All Rights Reserved.