Free Quiz: Salon Owner Success Test

Knowing about a process is not the same as being able to perform it consistently. Kayla Swanson and HPSA founder Jason Everett share a four-step training method that helps salon teams turn information into confident, repeatable action.

Kayla Swanson and Tiffanie Whitt unpack the shift from stylist-owner to business leader. Learn why profit, clear standards, and the willingness to change are essential to building a healthy salon.

Economic pressure is changing how guests spend and how salons need to operate. Kayla Swanson and HPSA founder Jason Everett share how to use your numbers, tighten your strategy, and lead your team through a difficult season without making fear-based decisions.

Commission salon owners do not need to change their businesses every time the industry casts them as the villain. Kayla Swanson and Celene Dupuis discuss how to listen, lead, protect profit, and make decisions based on purpose and proof instead of fear.

AI is not replacing the service. It can help salon owners turn their knowledge into playbooks, simplify decisions, and find the precise next step their business needs.

What if commission percentage wasn’t the biggest reason a stylist chose your salon? Kayla Swanson and Jason Everett introduce the “commissionless salon” and explain why helping stylists build bigger incomes and stronger career paths could change the way you recruit, develop, and retain your team.

Are you being a strong leader or just trying to keep everyone happy? Kayla Swanson and Jason Everett unpack the difference between being mean and being direct, why saying no can be part of good leadership, and how to set boundaries without losing your team’s trust.

What if AI could help your salon capture more revenue without adding more work to your front desk? Kayla Swanson and Cindi Mausehund share four practical ways salons can use AI to book missed calls, increase add-ons, fill openings, and reconnect with past guests, all while creating more time for the human side of the guest experience.

Want your salon to change? Start with yourself. Kayla Swanson and Jason Everett unpack why growth requires change, how comfort can keep owners stuck, and why your own evolution as a leader can create a ripple effect throughout your team and business. Learn how to reframe difficult seasons and use change as a catalyst for growth.

Hair loss isn't always about your hair. In this episode, Kayla Swanson and certified trichologist Ketmanee Whitlock explore the connection between scalp health, hormones, nutrition, and hair loss. Learn why treating the root cause matters and how salon owners can better support guests experiencing hair loss.

If you want to build a successful salon, don’t just focus on doing great hair but also create a place people can trust and root for. In this episode, Kayla Swanson talks with salon owner Dawn Blom about how decades of serving her community shaped a salon culture that attracts loyal clients, engaged team members, and lasting relationships. Discover many ways to give back, strengthen your culture, and build a business that leaves a legacy.

Most salon owners use AI to save a few minutes. The best owners use it to build better systems, sharpen their decision-making, and create businesses that don't depend on them for everything. Jason Everett shares six uncommon ways to use AI that can help you lead smarter, save time, and scale with more confidence.

Running your salon shouldn't mean carrying every decision and every problem alone. In this episode, Kayla Swanson and Lori Obiedzinski from Aura Salonware share three practical ways to create more clarity, empower your team, and use the right systems to get your time and peace back.

The strongest salons are built on strong relationships. In this episode, Jason Everett shares practical ways to build trust, improve communication, strengthen your relationships at home and at work, and why becoming a better leader starts with becoming a better person.

Thinking about expanding your salon? Before you add more chairs, open another location, or bring on partners, make sure you're asking the right questions. Danielle Cherewyk shares the lessons she learned growing from one salon to three locations and a beauty school, including why more space doesn't always mean more profit and how to know when it's the right time to grow. Listen now.

Is booth rental really taking over the salon industry? Or are commission salons making a comeback? Jason Everett breaks down one of the biggest debates in salon ownership, why both models still have a place, and the five leadership mentalities every salon owner should understand before deciding what's right for their business.

Can you teach your old staff new tricks? Maybe the better question is: what's actually stopping them from changing? In this episode, Jason Everett breaks down the role fear plays in team performance, why information doesn't automatically create action, and the leadership shifts that help salon teams grow, evolve, and perform at a higher level.

Looking for a business coach but unsure who to trust? In this episode, Jason Everett breaks down how to evaluate coaching programs, spot red flags, and find a coach that actually helps you get results. If you've ever wondered whether coaching is worth it (or how to choose the right fit) this conversation is for you.

What if your team isn't leaving because of money? What if they're leaving because they can't see a future? Kayla Swanson and salon owner and veteran Cindi Mausehund unpack the leadership shifts, growth systems, and coaching conversations that help team members stay engaged, grow their income, and build a career they believe in.

Most salon owners think they have a people problem, a time problem, or a money problem. But what if the real issue is chaos itself? In this episode, Jason Everett shares why business owners get trapped in chaos, how to find the true bottleneck in your salon, and the surprisingly simple path to more freedom. 👉 Press play.

Your team might not have a “normal” communication problem. You might have a leadership communication problem. Jason Everett and Kayla Swanson break down the hidden ways salon owners create tension, confusion, and disconnection inside their teams without even realizing it. This episode dives into feedback, body language, fear-based leadership, and the communication habits that either build trust… or destroy culture.

Your salon might not be broken. You may have just drifted away from the reason you opened it. Brian Leo McCalum shares the hard lessons, mindset shifts, and culture-building strategies that helped him grow 3 salons without losing the soul of the business. This episode is for salon owners who feel overwhelmed, disconnected, or stuck trying to become someone else’s version of success.

Most salon owners don’t think about selling… until they have to. In this episode, Kayla and Jason break down why most salons aren’t actually sellable and what it takes to build a business that gives you options. If you want more freedom, value, and control over you and your salon’s future, this is a conversation you need to hear.

Hair loss is becoming more common but most stylists aren’t trained to handle it. In this episode, Ketmanee Whitlock breaks down what’s really causing hair loss and how you can actually help your clients. If you’ve ever felt unprepared when a client brings this up, this will change how you approach it.

Being a great stylist doesn’t mean you’ll automatically be a great salon owner. Do you agree? In this episode, Lindsey Compton shares the real journey of building a salon, leading a team, and growing into true leadership. If you’ve felt stuck, overwhelmed, or unsure how to grow… this will shift your perspective.

Your staff isn’t refusing to sell retail because they’re lazy. It’s usually because they’ve been trained wrong. In this episode, Kayla and Jason break down why retail isn’t working in most salons and how to fix it without being pushy or salesy. If your team struggles with retail (or avoids it completely), this will change how you see it.

You’re not stuck because you lack skill, you’re stuck because of something deeper. In this episode, Kayla Swanson and veteran stylist Carla Unger unpack the internal patterns shaping your confidence, reactions, and results behind the chair. If you’ve ever felt like you’re doing everything right but still not getting the results you want, this will shift your perspective.

If your team isn’t listening, the issue may not be your words. It may be your tuning. In this episode, Kayla and Jason reveal why people stop listening, how leadership affects buy-in, and the 6 personal and 6 business areas to tune so your team can follow through.

In this episode, Kayla sits down with industry veteran and CEO and Founder of Matchable, Stephanie Fox to talk about the critical elements of team building, recruiting, and leadership in today’s salon world. They break down how to attract the right people, why salons struggle to retain team members, how leadership has to evolve with today’s workforce, and the biggest mistakes owners make when trying to grow their team.

In this episode, our host Kayla Swanson sits down with salon trainer, HPSA mentor, and Redken artist Mandy McCullough to unpack why celebrating all wins helps stylists build confidence, take risks, and grow faster. They share how salon owners can use intentional recognition to shift culture and accelerate team performance.

In this episode, Kayla Swanson sits down with Lia Hakim, CEO & Founder of Hott Salons & Hott Franchising, to break down what it really takes to scale beyond one salon. They discuss knowing when you're truly ready, separating ego from facts, building the right leadership structure, and stepping out of daily operations so growth can continue.

Jason explains how to compensate non-service work without breaking your pay structure. Learn the difference between hourly vs task-based pay, how "Directed Downtime" keeps staff productive, why raising commission for extra duties backfires, and how to set clear “complete” expectations. Plus: how to avoid emotional, rushed decisions.

Mandy Pulse shares how finding a passion outside her salon reignited her purpose and helped her overcome burnout. She discovered that building something bigger than yourself fuels resilience, strengthens culture, and creates deeper industry connection. If you’ve been feeling stuck, small, or confined to just “running the salon,” this episode will challenge you to think bigger.

Salon owners often become the “firefighter” because their team avoids responsibility and fears getting it wrong. Jason explains that protecting staff from failure also protects them from learning, and the real goal is building a team that can recover from mistakes, not avoid them. Learn how to respond to questions with questions to force independent thinking, use the 1-3-1 Method to train decision-making, and set decision boundaries so your staff know what they can solve without approval.

Salon owners often hire “a manager” hoping it will solve their stress and overwhelm. But here's the thing they don't realize: without structure, expectations, and the right people in the right seats, it can create more problems than it fixes. In this episode, Kayla Swanson and HPSA Mentor and salon owner Lindsey Compton unpack what actually drives growth: a true leadership team. Lindsey shares how building a leadership team helped her delegate key areas like inventory, marketing coordination, and education. They cover how to spot leaders, how to compensate fairly, how to avoid common mistakes, and how to handle leadership transitions when someone isn’t a fit.

Kayla and Jason discuss what salon and spa jobs AI will likely eliminate, and how salon owners can use AI as a “thinking partner” to move faster. Jason explains how to start with conversational voice prompts, why the paid version helps, and how AI can build playbooks, emergency “Sh*t Manuals,” and offboarding checklists that turn overwhelmed salon owners into precise, system-driven leaders.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Jason Everett about implementing a Code of Honor to strengthen salon culture and improve accountability. Jason explains why rules must be created with the team, how Code of Honor defines standards and eliminates miscommunication, and why it becomes the foundation your salon relies on when emotions are high and challenges arise.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Danielle Cherewyk, owner of Headroom Incorporated and One Beauty Academy, about how she developed a six-figure earner pathway for her team through a program called Peak. Danielle shares how she brought awareness to team goals, built group momentum through an incentive retreat, and created mentorship support with a 7:1 ratio to help service providers grow sustainably. They discuss overcoming money discomfort, expanding belief in what’s possible, and why salon success becomes easier when the owner focuses on building careers for the team.

In this episode, Kayla Swanson sits down with Jason Everett to discuss what it really takes to become a highest-performing salon. Jason explains that top salon owners aren’t the ones who overthink, but are the ones who take massive action, get their teams to move fast, and make corrections quickly instead of waiting for a “perfect plan.” He shares the 2–20–24 Rule for taking immediate action, building momentum, and executing within 24 hours, plus how consistency turns excellence into a habit.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett dive into why profit is not optional for salon owners. Jason explains how profit fuels growth, stability, and leadership and why failing to prioritize it turns a business into an exhausting hobby instead of a wealth-building asset.

Kayla Swanson welcomes Jason Everett, CEO of High Performance Salon Academy, to discuss why 2026 will be a make-or-break year for salon owners. Jason shares what he’s seeing across the industry, including rising closures, acquisition opportunities, and the critical mindset and systems owners need to survive and grow. A must-listen for growing salon owners and leaders alike.

Burnout isn’t just tiredness. And more often than not, it’s a mindset and meaning problem. Chris Baran shares how to identify Burn On vs Burn Up vs Burnout, plus the 3 root causes (stagnation, lack of motivation, self-doubt) and the 3 cures (training, motivation, and a plan). If you want your team (and yourself) to stay energized, effective, and growing... this episode gives you the blueprint.

This episode exposes the silent but costly mistakes salons make with holiday gift cards. Kayla and Jason break down the 8 traps that drain profit like over-discounting and treating gift card revenue incorrectly on the P&L. Listen now and learn how to structure gift card promotions that protect margin, attract new guests, and drive your revenue into slow months like January and February. Includes strategies for bonus cards, upgrade incentives, and theft prevention.

In this episode, Kayla Swanson sits down with international performance strategist Jade Green to explore the science and psychology behind true productivity. They unpack how salon owners can maximize focus, reduce cognitive overload, eliminate avoidance behaviors, and model healthy productivity for their teams. Jade shares practical tools for improving energy, mindset, and performance in both owners and staff.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett unpack the real reasons salon owners feel like quitting and how to turn those moments into massive growth. They discuss the mindset traps holding owners back, how personal stories shape business reality, and why resilience is essential to long-term success. Raw, honest, and deeply empowering, this episode gives salon owners the perspective shift they need to push through their hardest challenges.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett unpack the myths surrounding profit and explain why most salon owners don’t have true control over their numbers. They discuss how to calculate break-even, when real profit begins, and how to transition from working IN your business to profiting FROM it.

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett explore how salon owners can overcome comparison and build genuine confidence. They discuss the concept of “borrowed confidence,” focusing on self-growth, celebrating others, and finding community that lifts you higher. The episode reminds listeners that success comes from looking within and not from looking up or down at others.

On this episode of the Profitable Salon Owner Podcast, our host Kayla Swanson talks with Leslie Groves about how salon layout and design directly influence profitability. From space optimization and client flow to the value of quality furniture and 3D planning tools, this episode shows salon owners how to make design decisions that drive both guest satisfaction and long-term revenue.

In this episode of the Profitable Salon Owner Podcast, host Kayla Swanson interviews Shelby Bills to unpack the secrets of building a five-star salon experience that guests rave about. From emotional connection and sensory design to leadership collaboration and accountability, Shelby shares how to build a consistent guest journey that drives retention, rebooking, and brand loyalty.

Danielle Cherewyk, salon owner and mentor, joins Kayla to discuss how salon owners can stop breaking even and start generating real profit. She shares her journey of curiosity, consistency, and using Profit First strategies to transform her bottom line. Learn how to plan for profit, implement behavior hacks, and build financial confidence to secure both your salon’s future and your own.

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson sits down with Jason Everett, founder of High Performance Salon Academy, to talk about how salon owners and stylists can use ChatGPT effectively. Jason compares AI to a Ferrari—powerful but only valuable if you know how to drive it. He shares practical examples of how salons can use ChatGPT to streamline operations, train staff, and save valuable time. If you’ve been hesitant about AI or only using it on the surface, this episode will open your eyes to its true potential.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson sits down with Jason Everett to unpack the fear and strategy behind raising salon prices. Learn how to set prices that fuel profit, communicate changes with confidence, and finally stop copying the salon down the street.

In this episode of the Profitable Salon Owner Podcast, Jason Everett and Kayla Swanson talk about the power of building a leadership team and why finding your tribe might be the key to finally stepping out from behind the chair.

Jason Everett joins the latest episode of the Profitable Salon Owner podcast to break down how salon owners can harness AI the right way without wasting time on ineffective prompts.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Jason Everett about the three biggest changes in salon hiring in 2025 and what salon owners can do to win the talent game.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett dive into the proven roadmap for building six-figure service providers. They discuss the inspiration behind the upcoming book Prove Them Wrong, the three pillars of success (service, sales, and self), and how salon owners can transform their teams into thriving, six-figure earners while creating their own profitable lifestyle.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Jason Everett to explore the tricky balance between being nice, firm, and mean when leading a salon team. From defining harmful acts to sharing how to rebuild trust after mistakes, this conversation helps salon owners understand how to stand strong without crossing the line... and why true leadership is about being direct, compassionate, and consistent.

On this episode of the Profitable Salon Owner Podcast, Jason Everett and Kayla Swanson dive into why relationships are the secret ingredient to sustainable salon success. From self-care to trust-building and intentional communication, this conversation highlights how nurturing meaningful connections creates stronger leadership, happier teams, and more fulfilling lives.

Watch as Jason and Kayla unveil how salon owners can simplify social media, make it fun again, and turn those “scrolls” into bookings. Key Highlights: Shift from overwhelm to action: why creating content doesn’t have to be hard Look for snackable inspiration—then replicate it Host a “Social Media Play Day” to batch content joyfully Embrace the “minimum viable post” mentality: it’s volume, not perfection, that pays off

Title: 6 Ways to Survive The Rest of 2025 Summary: Kayla Swanson and Jason Everett dive into how salon owners can set themselves up for success in 2025. They cover six actionable strategies: avoid fear-driven conversations, revisit and refine business basics, evolve offerings with creativity, double down on mental wellness for your team, step up as a leader, and stop trying to do it all alone. Jason emphasizes mindset, structure, leadership, and the power of community. A practical guide for staying ahead in an unpredictable year.

Topic: How a salon owner went from struggling financially to hitting a 19% profit in 9 months. Key Highlights: - Angie’s shift from burnout to business clarity - Implementing Profit First and parts & labor pricing - Using Maya and Salon Ninja for growth - Building a team-led Code of Honor - Rebuilding her personal connection to her business

Kayla Swanson sits down with Leah Freeman (Global Color Director at L’ANZA) to explore how salon owners can elevate the client experience in 2025. They dig into why salons should ditch discounting and focus instead on high-value service upgrades like handwritten cards, scent machines, lap desks, and personalized add-ons. This episode reframes how salon owners can build loyalty, increase retention, and create memorable client experiences... all while running a more profitable business.

Kayla and Jason tackle the salon industry's love-hate relationship with business plans. Jason shares why some of his most successful businesses started with the least amount of planning and why the key isn’t always a formal pitch deck... but a clear proforma and future vision. They explore the pitfalls of plans that don’t evolve, how to tell when it’s time to pivot, and how to move out from behind the chair without crashing your revenue. Plus, learn why being around people with different perspectives is the real magic trick to leveling up your salon.

Salon owner Janelle Fedock joins host Kayla Swanson to share how she scaled her team from 10 to 21, created leadership pathways, and more than doubled her salon’s revenue in just 2.5 years. She explains how she went from overwhelmed and hands-on to focused and fully supported, with the help of systems, mentorship, and the High Performance Salon Academy. Her journey is a powerful reminder that profitable growth starts with empowered leadership.

Kayla Swanson interviews Danielle Cherewyk to unpack how she scaled her salon from a small space to three locations and a school—all while maintaining a 44% retail-to-service average. They explore how Danielle trains her team through mentorship, creates a culture of service-first retail, and uses intentional growth systems to expand without chaos. A must-listen for any salon owner looking to grow with strategy, not stress.

What if your back bar is the reason you’re not profitable? In this vulnerable but insightful conversation, Kayla Swanson and Leah Freeman unpack one of the most overlooked areas of profit loss: inventory. Leah shares her raw and honest journey—being in debt for over a decade, hoarding product, and carrying $50,000+ in inventory that wasn’t moving.

Kayla Swanson and Benny Pollard discuss how salon owners can grow exceptional businesses by being intentional in two critical areas: their in-person branding and their business relationships. Benny shares stories, real-life lessons, and strategies from his decades in the salon industry.

Salon owner and mentor Cindi Mausehund shares how she rebuilt her business and team after a devastating walkout that left her with just four stylists. With raw honesty, Cindi explains what led to the breakdown, how she reconnected with her remaining team, and how a renewed mission and culture became the foundation for hiring a stronger, more unified crew. What You’ll Learn: The emotional impact of a walkout—and how to work through it The importance of focusing on the team that stays How to rebuild your culture with shared values Why intentional hiring is everything How vulnerability builds trust and connection

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett dive into the primary reasons behind salon failures, emphasizing the significance of identifying and addressing business blind spots. They discuss the importance of continuous learning, understanding key business metrics, seeking support, and fostering a culture of growth within salon teams. By taking actionable steps and cultivating personal accountability, salon owners can overcome challenges and achieve long-term success.

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Elise Rogers, co-owner and Director of Education at The Headroom salon, about creating a world-class associate program. Elise shares how her 6-level system trains stylists in both technical and business skills, while integrating mentorship, culture-building, and custom assessments to ensure long-term success.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Jason Everett to explore how AI is reshaping the future of the salon industry. From productivity hacks to real concerns about tech adoption, this episode is both eye-opening and practical for salon owners looking to grow in the digital age.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson sits down with psychological safety coach and Redken global facilitator Stephanie Russell to discuss what salon owners often avoid: mental health. From team burnout to emotional overload behind the chair, Stephanie shares a powerful and practical framework to help owners recognize emotional warning signs and shift toward healthier leadership.

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson chats with Jason Everett, founder of High Performance Salon Academy, about the right way salon owners should be using AI today. Jason explains why AI isn’t just a passing trend and how it can give you serious leverage in your salon especially for automating tasks, saving time, and multiplying your productivity. Plus, he shares 21 AI tasks you can start using right now to streamline your business!

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Alicia Soulier, CEO and founder of Salon Scale, to share how salon owners can transform their back bar from a cash drain into a profit center using the Profitable Back Bar System.

On this episode of the Profitable Salon Owner Podcast, Jason Everett breaks down the real difference between making revenue and making profit—and how to finally start keeping more of what you earn.

Learn to create flexible scheduling for your salon with Kayla Swanson and Holly Fox on the Profitable Salon Owner Podcast. In this insightful episode, they dive deep into the transformative power of flexible schedules to enhance team happiness and productivity. Discover how the pandemic has accelerated the demand for hybrid work models and how salons can adapt. Learn about custom scheduling options tailored to different needs, such as financial goals and family commitments. Holly shares practical tips on implementing lifestyle scheduling, which prioritizes employees' personal lives. They also discuss the salon's cultural benefits of flexible scheduling, how to navigate implementation challenges, and the generational shift towards valuing work-life balance. Stay ahead in the evolving salon industry by continuously adapting your scheduling practices. Don't miss this essential guide for salon owners seeking to retain talent and boost their business!

Excited to share this episode of the Profitable Salon Owner Podcast with you. Our fantastic host, Kayla Swanson, chats with the brilliant Celene Dupuis about transforming your salon into the ultimate workplace using cutting-edge technology. If you’re wondering how to attract top talent and keep your team happy, this is the episode for you. Celene dives into the world of salon technology and its game-changing impact on recruitment and retention. Imagine creating a tech-savvy, mission-driven salon culture that not only appeals to clients but also makes stylists excited to work with you. One of the coolest parts? Celene talks about using AI to automate client reminders, which frees up your time and keeps your chairs filled. And instead of traditional interviews, she’s all about those casual vibe check meetups to ensure a perfect fit for your team. By embracing technology, streamlining your operations, and continuously engaging your staff, you can stay ahead in this competitive beauty industry. So, grab your headphones and get ready to take some notes – this episode is packed with insights you don’t want to miss! Catch the full conversation and start transforming your salon today!

Featuring marketing expert Kati Whitledge! In this episode, we dive deep into the essentials of salon marketing in 2024. Discover how to communicate effectively with clients, capture high-quality leads, and build lasting relationships with your audience. We cover lead nurturing, the power of SEO, the importance of automation, and how to invest smartly in marketing to grow your salon business. Learn about drip campaigns, neuromarketing, and practical steps to make your salon stand out. Whether you’re new to marketing or looking to sharpen your strategy, this episode is packed with actionable tips for salon owners. Don’t miss out!

Join Kayla Swanson as she chats with Shelby Bills, owner of Graeber and Company Salon and Spa in Boise, Idaho, about how to curate a five-star experience in your salon. In this episode, Shelby shares her insights on going beyond technical skills to create an emotional connection with clients. Discover the importance of a warm welcome, memorable touchpoints, and maintaining consistent service standards. Learn about eye-to-eye consultations and the critical role of team training and leadership. Shelby also discusses personalizing client experiences and engaging the team in continuous improvement to ensure every client leaves a lasting positive impression. Whether a salon owner or a stylist, this episode has valuable tips to elevate your client experience to five-star status.

In this episode of the Profitable Salon Owner Podcast, host Kayla Swanson sits down with Kristie Leslie, a salon owner who has mastered the art of retail sales, achieving an incredible 100% retail-to-service ratio in her salon. Kristie shares her journey, from her early days in sales to launching the “Business of Retail” program, which helps salon owners across the industry boost their retail sales. Discover how a shift in mindset, personalized client experiences, and strategic brand partnerships can transform your salon's profitability. If you're ready to increase your salon’s retail sales and learn how to integrate retail into every aspect of your service, this episode is a must-watch!

In this episode, Kayla Swanson sits down with salon expert Mandy McCollough to discuss essential strategies for managing crises in your salon. Whether you're dealing with unexpected challenges or planning ahead, Mandy shares her expertise on navigating tough situations with confidence.

Kayla Swanson sits down with Jason Everett, CEO of High Performance Salon Academy, to tackle a major leadership challenge: how to get your staff to solve their own problems. If you feel like your team constantly relies on you for answers instead of thinking independently, this episode is for you. Jason and Kayla break down why employees avoid responsibility, how shielding staff from consequences stunts their growth, and why business owners struggle to let go of control. They also discuss how traditional education shapes problem-solving skills and why “A” students and “C” students approach challenges differently in the business world.

Kayla Swanson and Jason Everett dive into a crucial topic for salon owners: managing rising credit card fees. They discuss legal considerations, strategies for transparent fee implementation, and practical advice on communicating changes to clients and staff. Discover how understanding local laws and creatively handling fees can enhance salon profitability while maintaining client satisfaction. Join us to explore actionable insights that empower salon owners to navigate financial challenges effectively.

Top-performing salon owners don’t wait for the perfect moment—they take action. In this episode, Kayla Swanson and Jason Everett break down the key habits and decision-making strategies that separate thriving salons from those that stay stuck. Learn how to make faster, smarter business moves using the 2-20-24 Rule, avoid the overthinking trap, and build a high-performing team that keeps your salon growing. Listen now to discover how taking action—quickly and consistently—can transform your business.

Missed calls = missed money. 💸 But what if AI could fix that? In this episode of the Profitable Salon Owner Podcast, Cindi Mausehund shares how AI tools helped her salon capture 112 missed calls and book $1,800 in extra services—all without adding staff!

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson sits down with Dawn Blom, a salon owner with over 40 years of experience, to discuss how giving back to your community can transform your salon culture. From hosting annual events to creating a culture of generosity, Dawn shares her journey of building trust and loyalty with her team and clients.

In this episode, we’re diving into the three big ways salon hiring has changed in 2025 and what you can do to adapt. Kayla Swanson sits down with Jason Everett, founder of the High Performance Salon Academy, to talk about how salons can attract and keep great stylists in today’s market.

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson chats with Angie Lorenz, a salon owner who skyrocketed her profits by 19% in just nine months. Angie shares how she went from barely making ends meet to running a thriving salon business by implementing game-changing strategies that you can use too!

In this episode of the Profitable Salon Owner Podcast, we dive into the real difference between running a salon that merely provides a service and one that creates an unforgettable guest experience. 🎯 Discover actionable tips to elevate your salon’s atmosphere, surprise and delight your guests, and stand out in 2025. From personalized touchpoints like handwritten notes and sensory enhancements to value-packed services that guests love, we’ll show you how to turn every appointment into a luxury experience that keeps guests returning for more.

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett reveal 6 crucial strategies to help your salon thrive in 2025. If your team feels like they’re running the show (instead of you), or you're worried about staying ahead, this episode is a must-watch.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson talks with Jonelle Fedock about her journey from buying a salon on maternity leave to doubling revenue and growing her team. Jonelle shares strategies for building leadership, empowering her team, and boosting profits with smart financial moves. A must-listen for salon owners looking to grow their business and lead with confidence.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson and Jason Everett reveal 8 common mistakes that hurt gift card profits and share strategies to turn them into a reliable revenue stream. Learn how to avoid costly pitfalls, attract new clients, secure your cash flow, and boost year-round income with smart promotions and tracking tips.

On this episode of the Profitable Salon Owners Podcast, Kayla talks with Brian "Leo" Mallum, founder of Roar Hair and Beauty, about his journey from a one-chair studio to three successful salons. Leo shares how his CARE values—Color, Authenticity, Respect, and Excellence—drive his inclusive salon culture, gender-neutral pricing, and community mindset. He also offers tips on staying profitable, intentional hiring, and balancing creativity with business growth.

On this episode of the Profitable Salon Owners Podcast, host Kayla Swanson and guest Chris Baran explore the realities of burnout and how to reignite passion for work. With over 40 years of experience in the beauty industry, Chris shares his insights into the three types of burnout: burn out, burn up, and burn on. He explains the root causes of exhaustion, stagnation, and self-doubt that many salon owners face, often exacerbated by impostor syndrome. Chris offers practical advice on spotting the signs of burnout, reshaping mindset, and finding support to sustain motivation and creativity in the salon industry. 

On this episode of the Profitable Salon Owners Podcast, Kayla sits down with Jason Everett as he shares actionable tips for simplifying social media content creation for salon owners. Struggling to keep up with content? Jason breaks down how to take inspiration from popular trends, plan “social media play days” once a month, and involve your team to keep it fun and authentic. He highlights the importance of not overthinking—just start creating, even with simple, easy-to-copy ideas.

On this episode of the Profitable Salon Owners Podcast, host Kayla Swanson and seasoned salon owner Cindi Mausehund explore effective strategies for staff retention and enhancing salon performance. Cindi shares insights from her 25 years of experience, emphasizing the need for clear growth paths, simplified performance metrics, and aligning team members' personal goals with their careers. They highlight the importance of regular check-ins and tracking progress in manageable 13-week increments to create a supportive environment that fosters team development and success.

On this episode of the Profitable Salon Owners Podcast, Kayla talks with Jason Everett about how effective communication is less about what you say and more about how your team understands it. He highlights the importance of adapting your message, encouraging two-way conversations, and clarifying to prevent miscommunication, helping you build trust and ensure clear action.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson talks with Lindsey Compton about her journey from solo management to building a strong leadership team. Lindsey explains the key differences between managers and leaders, the power of delegation, and how personal development fuels team growth.

On this episode of the Profitable Salon Owners Podcast, Jason Everett shares how personal growth and embracing change can transform your salon business. He discusses his own journey of self-improvement, the importance of leading by example, and how challenges can spark growth. Tune in for tips on shifting your mindset, adapting to change, and focusing on impact over profits.

On this episode of the Profitable Salon Owners Podcast, we feature marketing expert Kati Whitledge to explore essential salon marketing strategies for 2024. Learn how to communicate effectively with clients, capture quality leads, and build lasting relationships. We discuss the power of SEO, lead nurturing, automation, and smart marketing investments. Kati also dives into neuromarketing, drip campaigns, and practical steps to help your salon stand out.

On this episode of the Profitable Salon Owners Podcast, Jennifer Alvarez shares her journey from starting in high school to building a thriving full-service salon and spa. She reveals how mentorship, strategic hiring, and technology helped her skyrocket profits. Tune in for actionable tips on team building, stepping away from behind the chair, and planning for seven-figure success.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson and Vivienne Mackinder discuss how to elevate client consultations beyond Pinterest looks. They cover the importance of tailoring styles to clients’ body types, face shapes, and emotions, while empowering stylists to lead with expertise and build trust with clients.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson speaks with Danielle Cherewyk about creating an inclusive, sensory-friendly salon experience. Danielle shares her journey of transforming her salon to accommodate clients with sensory sensitivities. Learn practical tips on setting up a sensory-friendly environment, training your staff, and offering premium services that make your salon stand out.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson chats with salon expert Mandy McCollough about essential strategies for managing crises in your salon. Mandy shares her expertise on navigating tough situations with confidence, drawing from her own salon experiences. You'll discover proven techniques for identifying and managing crises, effective communication strategies with your team and clients, and the importance of having a solid crisis management plan in place.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson interviews Kristie Leslie, a salon owner who has mastered retail with an impressive 100% retail-to-service ratio. Kristie shares her insights on how mindset shifts, personalized client experiences, and smart brand partnerships can dramatically increase salon profits. Learn about her “Business of Retail” program and how to make retail a natural extension of your services.

On this episode of the Profitable Salon Owners Podcast, Leah Freeman, a 20-year salon veteran and global ambassador for L'ANZA Healing Haircare, shares how she turned her struggling salon profitable by rethinking inventory management. Learn how reducing excess stock and shifting your mindset can save money and boost creativity in your salon.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson and Jason Everett break down how to shift from an employee mindset to a profitable salon owner. Learn the essentials of mastering your break-even point, understanding profit versus revenue, and applying the "Profit First" strategy to grow your salon.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson talks with Ketmanee Whitlock, owner of Edify Salon and Extension Bar, about tackling the growing issue of hair loss. As a trichology expert, Whitlock stresses the importance of scalp health and nutrition, and discusses offering services like scalp analysis and non-surgical treatments. She also shares her expansion plans for her trichology lounge. This episode is essential for salon owners aiming to help clients with hair loss.

On this episode of the Profitable Salon Owners Podcast, host Kayla Swanson chats with Celene Dupuis about transforming your salon using cutting-edge technology. Learn how to attract top talent, keep your team happy, and create a tech-savvy, mission-driven salon culture. Discover the benefits of using AI for client reminders and the value of casual vibe check meetups for perfect team fits.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson chats with Danielle Cherewyk, owner of The Head Room Incorporated and One Beauty Academy. Danielle shares how she helps her staff achieve six-figure incomes through the '100K Club,' now called 'Peak.' Learn about goal setting, mentorship, culture shifts, and celebrating achievements. Packed with tips for salon owners and stylists, this episode reveals the secrets to a thriving salon business!

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson chats with Shelby Bills, owner of Graeber and Company Salon and Spa. Shelby shares tips on creating a five-star salon experience, from building emotional connections with clients to maintaining consistent service standards. Learn about the importance of warm welcomes, memorable touchpoints, eye-to-eye consultations, and team training.

On this episode of the Profitable Salon Owners Podcast, Kayla Swanson and Jason Everett tackle managing rising credit card fees. They cover legal considerations, transparent fee implementation, and communication strategies with clients and staff. Learn how to enhance profitability and client satisfaction by understanding local laws and creatively handling fees.

On this episode of the Profitable Salon Owner Podcast, Kayla Swanson interviews Lia Hakim, owner of four NYC blow-dry bars. Lia shares her journey from LA cosmetologist to business owner, with tips on managing multiple locations, setting up systems, and fostering company culture.

Join Kayla Swanson and Stephanie Russell on the Profitable Salon Podcast as they explore mental health in salons. Discover how to create a psychologically safe environment, boost emotional intelligence, and lead by example. Gain valuable tips to improve well-being and performance for both staff and clients.

In this episode of the Profitable Salon Owner Podcast, Kayla and Holly Fox discuss flexible scheduling and how you can learn to adapt hybrid work models, prioritize employees' personal lives, and navigate scheduling challenges. Enhance team happiness and productivity while staying ahead in the evolving salon industry. Essential tips for retaining talent and boosting your business!

In this episode of the Profitable Salon Owner Podcast, Kayla Swanson chats with salon owner Cindi Mausehund about rebuilding after a major team walkout. Cindi shares how she condensed hours, revised the mission statement, prioritized cultural fit in hiring, and involved her team in the process. She emphasizes open communication and balancing future goals with enjoying the present.

In this episode of the Profitable Salon Owner podcast, Kayla Swanson and Carla dive into the science of self-beliefs and interactions. They explore how understanding thoughts and emotions leads to personal and professional transformations. Carla shares insights from her journey, including EFT tapping and coaching. They discuss managing fear, anxiety, and harnessing energy, offering valuable strategies for holistic growth in the salon industry.

Join Kayla Swanson and industry experts Paul and Valorie Tate from Sustain Beauty in this insightful video about sustainability in salons. Discover how embracing sustainable practices enhances performance, saves costs, and conserves the environment. Learn about the importance of storytelling and community-building in aligning salon brands with sustainability. Don't miss out on this transformative discussion!

Join Kayla and industry powerhouse Vivienne Mackinder on the Profitable Salon Podcast as they uncover the secrets to conquering the beauty industry's toughest challenges. Gain priceless insights from Vivienne's decades of expertise to skyrocket your salon business. Tune in now and take your salon to new heights!

Join Kayla Swanson and Jason Everett as they explore implementing a "Code of Honor" inspired by Blair Singer's book. Learn to solve salon team and culture issues, foster unity, and strengthen your organizational culture. Discover the step-by-step process, common mistakes, and the transformative impact of implementing a Code of Honor in your salon or any organization.

In this Profitable Salon Owner Podcast episode, Kayla Swanson welcomes Carla Sardinha-Unger, a personal growth coach and EFT tapping practitioner, to explore alternative support methods for salon staff. Learn about the mental and physical challenges faced by salon professionals and how practices like EFT tapping can promote well-being. Gain practical self-care tips and insights for creating a healthier work environment for your staff.

In this Profitable Salon Podcast episode, Kayla and Katie explore strategies for salon owners to stand out. They discuss SWOT analysis, digital presence, website optimization, and client retention. Key tips include personalized experiences, optimizing the team page, using conversion funnels, and assessing client culture fit. Tune in for actionable insights to enhance your salon business!

In this Profitable Salon Owner Podcast episode, Kayla and Jason explore why salons fail and how to overcome common challenges. They stress the importance of learning, understanding metrics, seeking support, and promoting a growth-oriented culture. With actionable strategies and personal accountability, salon owners can achieve lasting success.

Tune in to the "Profitable Salon Podcast" with Kayla and guest Jason Everett. They tackle salon owner challenges like stagnation, finances, and team issues, offering actionable solutions. Learn to boost profitability, foster a positive salon culture, and reignite your passion. This podcast is for salon owners seeking renewed success and balance. Transform your salon and life today.

Join Kayla Swanson on the Profitable Salon Owner Podcast as she uncovers salon success secrets with Bennie Pollard, co-owner of Cool Beauty. Discover actionable tips for building trust, nurturing relationships, and elevating your salon business. Don't miss this inspiring discussion that could revolutionize your approach to the beauty industry!

In this podcast episode, Kayla interviews Mandy, a salon owner, about her inspiring journey in the beauty industry and her impactful Global Stylist Scholarship project. Mandy's story showcases the transformative power of pursuing passions beyond the salon, reshaping careers, and perspectives on life.

Kayla and Jamie share tips for growing Instagram audiences organically in 2024. They highlight unique content creation, stylist involvement, and addressing client concerns as keys to boosting engagement and salon profitability. A practical tip for increasing story views quickly is also provided, making it essential listening for salon owners and stylists looking to expand their reach on Instagram.

In this episode, Kayla Swanson and guest Celine Dupuis explore the hurdles of authenticity on social media. They offer actionable tips like setting boundaries, planning content, and sharing personal stories genuinely. Their focus is on finding joy and purpose in engagement, rather than chasing metrics. Prioritizing authenticity fosters genuine connections and attracts the right audience.

Join Kayla on the Profitable Salon Owner Podcast as she interviews Danielle Cherwick, a salon owner with three locations. Discover salon expansion insights, intention, and resource assessment. Learn about maximizing current location potential and involving shareholders for growth. Tune in for valuable salon industry advice.

In this podcast episode, Kayla Swanson and Jason Everett discuss building successful business partnerships. Jason emphasizes choosing the right partners, aligning missions, and avoiding common pitfalls. He offers practical advice on agreements, dispute resolution, and considering shareholders. Essential listening for anyone in or considering a business partnership.

Blanca Mendoza's podcast conversation highlights her journey in the salon industry, the value of a supportive culture, leadership dynamics, and personal development's impact. Her story exemplifies the power of strong leadership, open communication, and fostering a sense of belonging, leading to personal and team success.

In this "Profitable Salon Owner Podcast" episode, Kayla and guest Holly Fox discuss strategies for guiding salon staff to become six-figure earners. They emphasize a growth-oriented environment, clear communication, and personal development to empower team members for financial success and fulfillment.

Kayla and Samantha discuss the importance of building a mission-driven leadership team in salons. They emphasize the need for a clear code of honor, effective delegation, and empowering team members. This podcast offers valuable insights for creating a thriving and purposeful salon environment.

In this podcast, Kayla Swanson and Redken educator Mandy McCulloug discuss the transformative power of celebrating wins for personal and team success. They emphasize the psychological benefits, the importance of recognizing the process, and individualized celebrations to cultivate a positive team culture.

In this insightful podcast, Kayla and experienced pro Jason Everett discuss engaging salon team meetings. Discover private corrections, public praise, and tips for boosting team morale. Learn effective meeting frequency, timing, and planning for growth and unity.

Kayla and Joey Coleman explore the 8 phases of the employee journey, offering insights applicable to any business. Joey, a renowned author and speaker, shares strategies for employee retention based on data and personal experiences. The conversation extends to creating a remarkable salon experience for clients, emphasizing intentionality for a thriving business.

Join Kayla Swanson and Jason Everett as they explore salon ownership success. Embrace personal contentment, a growth mindset, and a mission-oriented strategy. Balance financial gains with staff and client well-being for a comprehensive sense of accomplishment.

Uncover salon owner Celine Dupuis' captivating branding secrets. Empower clients, create a kind-hearted community, and elevate your brand on social media. Rebranding tips: collaborate with influencers, stay true to your values, and let your salon's unique identity shine.

Explore the salon industry journey with Kayla Swanson and Lindsay Haney on this enlightening podcast. Lindsay, from hairstylist to med spa owner, shares key insights, lessons, and strategies for personal and professional growth. Dive into actionable tips for team empowerment and creating a positive salon culture. Subscribe for real-world advice to elevate your salon business.

Join Kayla Swanson and Jason Everett on the "Profitable Salon Owner" podcast as they unravel the secrets to mastering leadership within salon and spa businesses. This engaging discussion explores building a strong leadership team, effective hiring strategies, and creating a unique workplace culture. A must-listen for salon and spa professionals striving for sustainable success.

Salon owner Holly Fox shares insights on building strong relationships with beauty schools, attracting talented students. Affiliation with Redken and a positive salon culture enriches the hiring process. Create a successful and charitable salon community.

Discover effective hiring strategies in the salon industry. Improve reputation, attract the right candidates, and achieve retention. Tune in for valuable insights from hosts Kayla and Jason.

Join Kayla and Jason in the Profitable Salon Owner Podcast as they tackle the challenges of wanting to quit your business. Get actionable advice on reigniting passion, embracing failure, and fostering a positive mindset. Tune in to transform your business perspective and embrace growth opportunities.

Step into the world of salon productivity on the 'Profitable Salon Owner' podcast with Kayla and Jade. Learn Jade's journey and discover tips on managing distractions, rewarding yourself, and boosting team morale. Salon owners, this podcast is a goldmine of success strategies and team harmony tactics!

In this episode, Kayla interviews Danielle Cherewyk, a successful salon owner. Discover her secrets to achieving a high retail-to-service percentage and taking your salon business to new heights. Get expert insights and industry tips now!

Revolutionize your salon business! Jason Everett unveils the keys to motivate and engage your team. Discover hidden motivation, embrace personalized incentives, and unleash success. Subscribe at highperformancesalon.com for guidance. Transform your salon today!

Welcome to the Profitable Salon Owner Podcast! Join Kayla and guest Stefanie Fox, a salon industry powerhouse. Dive into Stefanie's journey and discover her secrets to effective leadership and cultivating a family-like salon culture. Ready to elevate your salon game? Tune in for Stefanie's game-changing advice!

On this weeks podcast, Host Kayla Swanson, and guest Kayleena Meyers talk about how to create outcome-based decision-making in your business. Kayleena explains that they had previously experienced decision paralysis and wanted to find a better approach.

Join Kayla and Alicia Soulier, CEO of Salon Scale, in this episode as they discuss transforming your salon's back bar into a profit center. Learn from Alicia's journey and her innovative solution, Salon Scale, which calculates the cost of goods. If you're a salon owner seeking increased profitability, don't miss this discussion.

Ready for salon success? Join Kayla and Jason on their podcast as they unveil insider secrets to make your salon business thrive. They challenge the 'hustle culture' myth and share untold stories of their challenges and triumphs. Discover the secrets you've been searching for. Like if you're all in or comment 'ready' to take the next step!

In this episode of the Profitable Salon Owner Podcast, Kayla interviews Kayleena Meyers on the importance of prioritizing leadership in your salon. Emphasizing the need for salon owners to be effective leaders who inspire and gain the respect of their teams.

Join Kayla Swanson and Jason Everett on the Profitable Salon Owner podcast as they discuss AI's impact on the salon industry. Discover mind-blowing AI insights and the game-changing Salon Scale app. Tune in now to revolutionize your salon business with AI. Listen now!

In this episode of The Profitable Salon Owner Podcast, host Kayla Swanson is joined by Kati Whitledge, a marketing expert for the beauty industry. Kati shares critical marketing strategies for 2024, including niche marketing, the impact of AI, and the role of email marketing. Discover the secrets to boosting profitability and achieving work-life balance.

Welcome to The Profitable Salon Owner Podcast! Join host Kayla Swanson and co-host Jason Everett as they dive into the ever changing landscape of the beauty industry. Today’s topic is all about delegating! The how, the when, and the why on delegating tasks to your Salon Staff.

Salon Owners, ready to boost profits? Join Kayla and Jason on the Profitable Salon Podcast as they discuss raising prices without losing clients. Learn secrets for setting profitable prices and effectively communicating changes. Whether you're a salon owner or stylist, this episode is filled with valuable advice to thrive in the beauty industry.

In this podcast episode, Kayla interviews Elyse Rodgers, a salon owner and Director of Education, about the value of associate programs in the salon industry. They discuss how these programs support new hires in becoming successful stylists and positively impact salon culture.